Today, Google’s social media team is trying to make social media work on the web, on phones, and in the real world.
But the company has its work cut out for it, because it’s an increasingly fragmented and fragmented world.
Here’s how to turn your brand’s social presence into a sustainable revenue stream.
We’ve spent the past few weeks interviewing the top leaders in social media marketing, and this is their top takeaways from their experiences.
The advice: Follow a few simple rules and you’ll be golden.
Use the hashtag in the title of your content.
If you’re writing a blog post, the first thing you should do is say “tag #me.”
It helps people see that you’re doing something that matters.
That can be as simple as putting a hashtag like #me on your logo, or it can be a hashtag that appears next to the text.
Follow the Google Social Media Rules.
For the most part, social media is a free-for-all.
That’s because companies have to pay to use Google Analytics and other data to measure their engagement.
But there are some rules to follow, too.
If your brand is selling tickets or other goods, it’s best to include your company’s name, company logo, and the official Google product description, along with a hashtag.
If it’s about a product, such as a bike or a car, it can include a hashtag in a tagline, too, such a #bike or #car.
And if it’s advertising, it needs to use the hashtag, too—unless it’s a branded hashtag.
Don’t post content about yourself unless it’s relevant.
Google requires that any post or video that’s about you must be relevant to the company.
If the post or post video isn’t relevant, it doesn’t belong in the feed.
For example, if you’re selling a car and the post you’re posting is about a new model, it might not be relevant.
Use a single social media name and hashtag.
Social media is changing the way people interact with each other.
But it can still be overwhelming for a brand to use a hashtag, so you’ll want to stick to one name and one tag.
For instance, if your company is using #social, the hashtag should be #socialadvice or #socialnewsfeed.
If, instead, you want to get the most out of your hashtag, you’ll probably want to use something more specific.
For a start, make sure that the name of your company, such that people know it’s not your own.
For another thing, avoid using the same hashtag on different websites.
And for an important aspect of your brand, consider using a different company name or a different hashtag for every social media post or channel you have.
It will help your brand stand out from the crowd. 5. Don