In 2017, social media is a battleground for people and politics, and it’s not just about the news.
It’s about identity, self-worth, and the ability to express oneself.
A person’s sense of self has to do with what’s relevant to them.
Here are five simple ways to navigate the social landscape of 2017: 1.
Know your audience 1.1 Your audience is different.
A lot of social media platforms have specific audiences.
The social media landscape is changing.
We can’t all be “the ones” anymore.
There are hundreds of platforms, and they all have different ways of connecting with their audiences.
But that doesn’t mean they’re all bad, and there are some great, useful platforms out there that you should be using to help you understand your audience and what they want from you.
1.2 Your audience can be diverse.
The vast majority of social platforms are focused on the same kinds of users: millennials, men, people of color, older people.
But there are plenty of social channels that are designed for different audiences: for kids, for millennials, for men, for women. 1